What are SERPs and Its Elements you should know?

Today I am going to explain you about what are SERPs? And its basic elements in the Search Engine Results Page. Before you start with SEO and it is essential to know about the SERPs and its elements. Later on, you will work  these elements to improve SEO of a web page or web site in getting in the best position in the search results page of a search engine. Let us go into the details of Search Engine Results Page and Its Elements.

What are SERPs for SEO's? 

SERP’s are search engine result pages. Before we learn "how to SEO" and show webpage in the search results, it is necessary to know what they are? And how do they look like. As we all know there are a large number of search engines around the world. There some common aspects in all these search results pages. So, I am going to explain you the common characteristics of all the search engines around the world. Let us go into the details

What are SERPs ?

A classic Search Engine Results page will give ten organic results per page for a performed search phrase. Each result in the page looks different with some common characteristics. Each search results have a Title, Description, and a unique URL

What are the elements of SERPs?

There are basic elements of the Search engine page results you probably should know. Later on, we will be modifying all these elements for the improvement of SEO of a particular web page. So, it is important to know about all these basic elements of the search engine results page.

Paid Listings, Organic Lisitngs, Title and Description

Organic Listings

Organic listings are free listings on the search engine page results. These listings appear on the body of the SERP’s. These listings appear in the SERP’s based on the Design, site structure, relevance and authority of the web page. Each organic result on the SERP have a Title, Description and Visible URL.

Sitelinks:

When you search on Google you will notice some links appear beneath the first result of the organic results, these are called the sitelinks. Sitelinks link to different pages within the particular website. There is no other way to get these sitelinks without authority, relevance and neat site structure.

Sitelinks

Paid Listings

These paid listings are the advertisements placed by the advertiser, these are not natural or organic results based on the work of an SEO. Online programs like Microsoft adCenter and Google AdWords allow users to bid on a keyword phrase for the inclusion of advertisements on the SERP’s. These paid listings appear only based on the relevance of the page. Basically, we can find two types of paid listings. Top placement and Additional Paid Listings.

Top Placements:

Top placements are the advertisements that appear on the top of the search engine page results. These results appear when you bid a keyword phrase for a higher price. These are listings will be shown only based on the relevance of the web page.

Additional Paid Listings

These are the advertisements that appear on the right side on the Search engine page results. These are the advertisements which cost low to bid for a particular keyword phrase.

After all, these are basic elements of the Search engine results page. The internet and web search engines have improved a lot since they are started. There is a lot of content beyond the text and web pages. Search Engines have done a good work in keeping the step to return results for the images, videos, maps, products and other content in apposite to the search query.

Final words for Web Aspirants:

So, this is all about Search Engine Results pages and all its elements. These are the basic things you should know before you dive into the SEO tactics. Hope you like this article. If you find any queries regarding "What are SERPs?" and all its elements, please feel free to ask us in the comments section. Please share this article with your friends on social networks. Follow us on Facebook, Twitter and Google + for regular updates you can also subscribe us below. Thanks for the read.